Since close to 30 years or more, Al-Mohanad were working in the used restaurants and central kitchens market, according to simple strategies that accommodate the market position at that time.
While that time, exactly in 1989, Haji Hassan ELAgouez was always determined to shape Al-Mohanad name and building its reputation among the competitors, by approaching tremendous experience and Good Manners.
Then in 1995 Al-Mohanad founder, Haji Hassan El Agouez encountered health conditions that entirely prevented him from work, therefore his eldest son, Engineer Mohamed Al Agouez; take Al-Mohanads administration duties on his shoulders. Meanwhile, he was 19 years old in his first year of Mechanical engineering studies.
Al-Mohanad started to change its entire business strategies, from the old used to the new European. However, there was an obvious necessity to move away from direct competition, while the Entrepreneurship approach dominates its vision; which drove and inspired the search for alternatives to originate and leads a new scope of the competition.
Asian product was the perfect solution to the struggle in this fair competition. Still, Al-Mohanad visions were to provide high quality and low-cost equipment. So, Al-Mohanad takes a step into the Asian market. But, in terms of, discipline to modifications and improvements were made to the equipment. Engineer Mohamed Al-Agouez make his contribution to these improvements were through, his wide experience and the market demands determination along with his academic profession in mechanical engineering.
Where did we start?
Al-Mohanad began to compete strongly in several fields. The start was in the central kitchen and restaurants equipment (The New Ones). Which led to, harness all teams efforts side by side to serve customers and fulfils their various needs. Then we built the Maintenance department, to maintain all types of food equipment, with no exceptions.
After that, was the establishing of the new section for, Asian equipment at competitive prices with no compromise in quality or efficiency
Taking this direction, we signed contracts with the chosen Chinese manufacturers, to produce the equipment based-on specific specifications and efficiency modifications, ensuring customer satisfaction at a reasonable price.
Our journey didn’t end up in here.
We decided to specialize in the food service equipment industry. Our choice was the Coffee and Ice cream, shops equipment. We combined everything belongs to the Coffee and Ice cream, from machinery and materials to project visibility studies of these projects, in addition to training services and providing the honest advisory for our customers.
We have achieved in this field what makes us the superiors.
We realised what the communications revolution in the world, achieved from significant improvements. There we made our decision to invade the communication devices field, which helps in customer baging and coordinating waiting lists.
And here we are, after 30 years in the market, we became official partners to several multinational companies in the Kingdome of Saudi Arabia.